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I recently set up a google keywords account to advertise my website in thier sponsored listing section. My google account says i have had 4217 visitors today but my web counter and webstats on my server account say I have had a little over 3000 visitors today of which just over 2000 come from google. Google are billing me £347.10 for 4217 clicks. Has only had a similar experaince or can anyone explain why there should be such a differance between what google say and what my server says?
Don't use it!! Google keywords or adwords takes your listing out of main listings so you have to keep on paying - will take a long time for your site to climb the ratings again! (and, lets be honest - how many people actually take notice of the sponsered listings to the right?)