25-08-2008, 02:11 PM
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Join Date: Jan 2007
Posts: 13,736
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Spending on advertising soars in China for first half
China saw a surge in the spending for advertising in the first half to a record 244.9 billion yuan (34.99 billion US dollars), according to the U.S.-based media research firm, Nielsen.
Advertising spending rose by 17 percent over the same period last year, with television netting 83 percent, or 204 billion yuan, of the total spending.
Advertising in the print media was up 14 percent in comparison with the first half of last year.
Pharmaceuticals, medicine and healthcare a ...
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