Korea's Big 3 advancing full force into the America market

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Korea's Big 3 advancing full force into the America market

Korea’s Big 3 SM Entertainment, YG Entertainment and JYP Entertainment are all geared up for their advance into the American market.

Both YGEnt and JYPEnt have both their local corporations in America with ‘YG Entertainment America’ and ‘JYP Entertainment USA’. And on 29th August, SMEnt also announced their own ‘S.M Entertainment USA, Inc’.

All 3 companies have always been keen to advance into the America, as it was said to be have a huge pop music market that can be tapped on. Already, JYPEnt and YGEnt are into the marketing activities, and tying up with local corporations for collaborations.

However, being unfamiliar with the American market and there is bound to be much higher risks when advancing into the market.

JYP Entertainment have already planned to debut their female singer Min in America under JYP Entertainment USA and working with the famous producer there. Park Jin Young said at the opening of JYP Entertainment USA last June, “Asian singers and producers are now advancing into America by working with the coorperations here.”

While YG Entertainment America is also now in the process working Se7en’s debut into America by inviting for local music producers and singers to work together. Se7en had already his preview party to his debut album in May in LA Hollywood Highlander Club. On the day of the preview party, one of the songs he performed was ‘You Got Me Now’. The song was the collaboration with Black Eyed Peas‘ producer Noize Trip. This song also features the country’s famous rapping duo Three Six Mafia.

Back then Red Queen Media said, “Se7en’s first America album has got all the collaborations of the famour producers in America. Until now, all the 12 songs to the album are done. The album will also be released in English in Korea.”

Korea’s Big 3 YG, JYP and SM Entertainment are all set to advance into the America. It’s just the matter of time.

Credit: KBites & Wendy @ asianeu.net